I. College Overview
The College of Art and Design currently offers five majors: Advertising Art and Design, Visual Communication Design, Animation Production Technology, Environmental Art Design, and Interior Art Design.
Education is founded on teachers. The college has 50 faculty members, with 90% of full-time teachers holding master’s degrees or above, and 90% being dual-qualified teachers. A faculty development mechanism integrating "industry + enterprise + academic mentoring" has been established.
Talent cultivation is carried out through school-enterprise collaboration. The college works with several well-known enterprises, including Perfect World Co., Ltd., Shandong Smart Advertising Media Co., Ltd., and Guangdong Huaxun Taste Decoration Group. The college’s "Element Studio, Creation Studio, Guanghui Creative Studio, New Vision Art Creation Studio, and Painting Art Workshop" have become industry-academia-research integration platforms with joint school-enterprise responsibility, promoting the integrated development of production, education, and research.
Student-centered reform and innovation are priorities. The college deepens educational reforms by linking "industry, sector, enterprise, profession, and discipline" to innovate school-enterprise cooperation models. Assessment methods such as "exhibition instead of exams, separation of teaching and testing," "major projects + enterprise evaluation," and "academic report books" are implemented, along with flexible "studio-based teaching methods."
II. Program Features
(1) Advertising Art and Design: Boundless Virtual Intelligence, Creative Spirit in Advertising Art
The program adopts a project-based teaching approach combining theory and practice, training students to systematically learn advertising design principles and skills, and to master the professional theories and techniques necessary for advertising design-related careers. The program emphasizes work-study integration, with on-campus advertising production and design training rooms, a school-enterprise collaborative Guanghui Creative Studio, and multiple off-campus cooperative enterprises to meet students' on-campus training and off-campus internship needs.
Career Prospects: Graduates can work in advertising design, advertising planning, advertising production, packaging design, sample brochure design, brand image design, and website interface design.
(2) Visual Communication Design: Engaging New Media, Bridging Science and Art
The program aligns with the new demands of visual communication design positions under digital new industries, networked new business formats, and intelligent new models. It aims to cultivate versatile, high-skilled AI digital visual creative design talents who "understand design theory, master AI tools, and can execute effectively." The program serves the digital transformation of regional cultural and creative industries, having established off-campus training bases with eight enterprises, including Yantai Juhua Media and Yantai Qizhou Media. The curriculum emphasizes the integration of digital technologies, allowing students to participate in "AIGC workshops" led by industry mentors, enhancing their core skills in new media design, UI dynamic interaction design, and digital intelligent marketing.
Career Prospects: Graduates can work in enterprises, institutions, or professional design departments in areas such as visual communication design, graphic design, advertising planning and design, packaging design, pre-press processing and production, art editing, new media design, short video operations, and photography and editing.
(3) Animation Production Technology: Intelligent Creation of Boundless Realities, Crafting the AI Era
Through collaboration with industry-leading enterprises, the program has established an Animation Production Technology School-Enterprise Cooperation Council, involving top domestic partners such as Perfect World as the leader, as well as Xinlu Cultural Technology Co., Ltd., Yidong Intelligent Technology Co., Ltd., and Shandong Guangyao New Media Culture Co., Ltd. These partnerships enrich the diversity of cooperative enterprises and provide students with more practical opportunities and employment resources.
Career Prospects: Graduates can work as animation designers, digital media art professionals, and post-production designers in roles such as animation project planning, 2D animation creation, 3D animation production, and animation effects design.
(4) Environmental Art Design: Virtual + Real Space Design, Cultivating Multidimensional Space Designers
The program has a strong educational foundation, approved as a "Key Construction Major of Shandong Provincial Characteristic High-quality Institutions" in 2013. It currently serves as the chair unit of the "Yantai Industrial Design Industry-Education Integration Community" and a talent cultivation base for the Yantai Building Decoration Association. The program integrates art and science, focusing on virtual space design and intelligent human settlement environments to cultivate versatile talents skilled in digital modeling, VR scene construction, and artistic creativity. With a practice-oriented approach, the program leverages Yantai International Design Town and real projects led by school and enterprise mentors. The "learning factory" model has achieved significant results, with over 30% of teacher-student works being commercialized. In the past three years, the program has won more than 20 awards at national and provincial entrepreneurship competitions.
Career Prospects: Graduates are trained for cutting-edge multidimensional space design roles, including public space, landscape, and residential space design. They can work in environmental design creativity, VR scene construction, and intelligent space planning, with employment opportunities in renowned enterprises related to interior design, landscape design, and digital exhibition halls.
(5) Interior Art Design: AI + Interior Spatial Art – Scenario-based Design in the Intelligent Era
The program focuses on cultivating students' digital literacy, professional ethics, innovative awareness, dedication to work, and a meticulous craftsmanship spirit. The curriculum includes AI-assisted design, VR/AR technology, and smart home systems, emphasizing students' proficiency in AI tools (e.g., generative design software, parametric modeling) to meet the growing demand for "AI + design" versatile talents in the industry.
Career Prospects: Graduates can work in enterprises, institutions, or professional design departments in roles such as interior design, interior soft decoration design, and AI art creation design.
III. College Honors
Gold Medal at the 2025 World Vocational College Skills Competition Finals
Silver Medal at the 2024 World Vocational College Skills Competition Finals
Bronze Medal at the 2024 China International College Student Innovation Competition
4 first prizes, 2 second prizes, and 1 third prize at the Shandong Provincial Vocational College Skills Competition
Gold Medal at the "CCB Cup" Shandong Provincial College Student Innovation Competition (2024)
Gold Medal at the 14th "Challenge Cup" Shandong Provincial College Student Entrepreneurship Plan Competition
First Prize at the 10th "CCB Cup" Shandong Provincial College Student Science and Technology Innovation Competition
Second Prize at the 12th Shandong Provincial Young Teachers' Teaching Competition
1 first prize, 2 second prizes, and 4 third prizes at the 7th Shandong Provincial College Student Art Exhibition
National Model Unit for Literature and Art Education
Vice Chair Unit of the National Premium Cultural Tourism Industry-Education Integration Community
Vice Chair Unit of the National Digital Film and Television Industry-Education Integration Community
Governing Unit of the National Urban Design Digitalization Industry-Education Integration Community
Governing Unit of the National Interior Decoration Industry-Education Integration Community
Governing Unit of the Creative Design Industry-Education Integration Community
The College’s "Party Building Culture Brand" project for grain enterprises was recognized as the "Longkou Xinguang Road School Comprehensive Practice Education Base."
Two technical service projects for COFCO Sunflower (Rizhao) Co., Ltd.: "Exterior Wall Renovation of Bulk Meal Warehouse" and the "Integrity Image Brand" project for grain enterprises.
Silo image design and drawing project for Shandong Port Group’s Rizhao Port Group Grain Base.
Over 70 cases of agricultural product and brand image design, with a model case video ("Art Ignites Beautiful Villages, Design Empowers Rural Revitalization") aired on China Education Television.
Advanced Unit of Yantai Advertising Association.
Talent Cultivation Base of 1861 Creative Industry Park.
Yantai May Fourth Red Flag Youth League General Branch.
